Why is Google grey proper this second as search engine’s model turns monochrome?


Google‘s vibrant brand has turned gray as of Friday, September ninth, and lots of customers are confused as to why the symbol has abruptly turned monochrome.

Several Google customers had been baffled to see a gray brand once they opened the location not too long ago.

The search engine usually shows modified logos referred to as Google Doodles, devoted to necessary personalities. In all these circumstances, the emblem is clickable and sometimes leads customers to a web page commemorating the determine from historical past and their achievements. It additionally marks birthdays, demise days in addition to days when necessary discoveries had been made.

However, the gray brand isn’t clickable.

This content material materials couldn’t be loaded

Why is Google grey proper this second?

Google has turned its model grey to honour Queen Elizabeth II, who died on the age of 96. The Queen handed away on Thursday, September eighth, at Balmoral Castle in Scotland.

If an individual hovers over the Google model on the search engine’s home internet web page, they have to be succesful to see ‘Queen Elizabeth II 1926-2022’ pop up.

The search engine’s sombre remembrance comes after its CEO, Sundar Pichai, mourned the Queen’s death on Twitter.

He wrote: “Sending our deepest condolences to the people of the UK and around the world mourning the passing of Queen Elizabeth II. Her steadfast leadership and public service have been a constant through many of our lifetimes. She will be missed.”

Previously, Google had modified the color of its model to solemn grey to mark the day of America’s forty first US president George H.W. Bush’s funeral in 2018. The former president handed away on 30 November 2018.

Photo by Dan Kitwood – WPA Pool /Getty Images

Twitter reacts to Google’s grey model

Google going grey confused many shoppers on Twitter. Those who understand the rationale behind the color change, nonetheless, appreciated the fashionable contact.

“I don’t think I’ve seen Google grey before,” one confused user wrote.

“Even the Google logo became grey. I thought my computer was not loading properly for a moment. RIP Queen Elizabeth II. Woke up in shock to the news, I still can’t believe she passed away,” said another.

“Huh, Google’s gone grey in remembrance. Nice touch, didn’t expect it,” one user said.

This content material materials couldn’t be loaded

This content material materials couldn’t be loaded

This content material materials couldn’t be loaded

Queen Elizabeth II is the longest-reigning monarch in UK’s historic previous

The Queen ascended the throne after the demise of her father, King George VI, on February 6, 1952.

In 2020, she grew to turn into the first British monarch to have enjoyable a platinum jubilee, marking the seventieth 12 months of her reign.

Her Majesty will be the second-longest-reigning monarch on the earth, falling merely two years in want of matching France’s King Louis XIV’s milestone and three years in want of surpassing it.

Queen Elizabeth’s great-great-grandmother, Queen Victoria, dominated for 64 years.

Comments are closed.